Saturday, May 10, 2008

Marketing Business With E-zines - Part II

Can You Promote Your Network Marketing Business With E-zines - Part II?
By http://ezinearticles.com/?expert=Joe_Okoro
Joe Okoro

When you are promoting, you need to select the type of advert that will give you the highest return for your money.

Here are some of the type of e-zine advert you can choose from.

A) Top sponsor ad: This appears at the top of the E-zine. It is the very first
message subscribers see before reading the newsletter of the week.

There's also Middle and Bottom sponsor advert which appear at the middle and bottom of the advert respectively.
The top sponsor ad commands more than the middle advert and the bottom sponsor advert commands the least ad fee.

B) Solo advert: This type is sent out to the whole subscribers alone. There is no other advert that comes with it. It also comes on a different schedule with the newsletter. This type of ad is very expensive depending on the size and effective response rate of the list.

For network marketers, it is best to utilize the top sponsor advert and not advertise your company directly as this will get you nowhere. Your aim should be to build relationships first before you introduce your business opportunity when the hearts of your prospects have been trained to appreciate your message and become very receptive to you.

In other words, it is best to give something away for free when you advertise in e-zines using top sponsor advert. Your only weapon here is to craft a compelling and hypnotic advert message that will psychologically force your prospects to give you their e-mail address in exchange for your free gift.

Once you have succeeded doing this, the power to get this person to loyally listen to you is now in your hands. You have to make yourself as a trustworthy source of information by living up to it.

You achieve this by delivering 80% high quality content and 20% pitching them your opportunity. That way, you will build value in the minds of your prospects.

So if you are going the e-zine advertising route, choose your e-zines wisely and continue advertising till you attract as many people as people who will also be willing to join your home business when you make it available.

To learn more, download my free report, "How to build a quick downline" here: http://coolcashjackpot.net/gcbizarticles.htm Build A Downline!

Joe Okoro is an accomplished networker who has successfully used internet marketing to grow his downline for 3 years now.

Article Source: http://EzineArticles.com/?expert=Joe_Okoro http://EzineArticles.com/?Can-You-Promote-Your-Network-Marketing-Business-With-E-zines---Part-II?&id=1154830

To learn more, download my free report, "How to build a quick downline" here: Build A Downline!

Joe Okoro is an accomplished networker who has successfully used internet marketing to grow his downline for 3 years now.

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